EMC, Pure and NetApp weigh in on Hyper-converged infrastructure

Nearly every leading legacy and startup datacenter hardware player has, or has announced, a Hyper-Converged Infrastructure (HCI) solution. But how do they really see HCI?

Yesterday provides some clues: An article from The Register discusses declining array sales; a blog post from EMC President of Global Systems Engineering, Chad Sakac, covers the new VCE HCI announcements; and a post from Pure Storage Chief Evangelist, Vaughn Stewart, makes a case for why HCI won’t replace storage arrays.

Disk Array Disarray

Chris Mellor’s article in The Register, Disk array devastation: New-tech onslaught tears guts from trad biz, reveals what is perhaps a significant reason that the storage manufacturers are entering the HCI market, “An EMC chart shows a steep decline in legacy SAN drive array sales.”  The article goes on to say, “EMC sees the market moving “toward converged and hyperconverged systems, all-flash arrays and purpose-built back-up appliances.”

Sakac Tweet

Chad Sakac’s post, “A big day in converged infrastructure,” discusses how EMC’s Vblock is helping the company address the sea change in storage. The post was not clear (at least to me) about how Vblocks will incorporate HCI – but Sakac left no doubt that they will, “This is the experience of an ‘engineered system’ like a Vblock or a VxBlock – whether it’s converged, or hyper-converged.”

Sakac also references both VSPEX Blue and EVO:Rack – both of which, along with Vblock, are now part of EMC’s VSPEX converged infrastructure division.

Pure Storage

Vaughn Stewart, former Cloud Evangelist atNetApp, wrote an interesting post yesterday about HCI, Hyper-Converged Infrastructures are not Storage Arrays. Stewart starts off endorsing HCI, “I’m a Huge Fan of Hyper-Converged Infrastructures,” but then quickly changes course and relegates the technology to “the low end storage array market.”

Stewart goes on to outright bash HCI – making an argument that data mirroring on a virtual disk basis is inferior to RAID (a technology invented in 1987). Stewart also presents lots of calculations claiming low storage utilization and other supposed HCI limitations.

Vaughn tweet

I’m not going to address Stewart’s claims in this post; they may very well be applicable to other HCI players. They do not apply to Nutanix. Josh Odgers (aka FUDbuster) is writing a post in response to Vaughn’s piece.

Stewart made no mention in his article about Pure’s own apparent plans to introduce an HCI solution.

NetApp

Since NetApp’s Mike Riley wrote the post, VSAN and Hyper-Converged will Hyper-Implode, last June, it’s unfair to assume that it reflects NetApp’s current day perspective on HCI. On the other hand, even when NetApp unveiled ONTAP EVO:Rail a few months ago, the company made it clear that HCI, without NetApp storage, is not suitable for the enterprise.

Duncan Tweet

A Question of Mindset

Sakac, Stewart and Riley are among the most respected technologists in our industry. But they also work for array manufacturers and naturally see the world through the lens of protecting legacy business.

The tremendous gain in mind share of HCI is driving the storage players to enter the market. This further validates the technology even though the array manufacturers position HCI as a low-end alternative to disk or flash arrays.

Nutanix, on the other hand, eats breaths and sleeps web-scale HCI in all that we do. It’s a question of mind set. The array manufacturers offer customers yet another storage option. Nutanix is revolutionizing the virtualized datacenter.

 

 

 

 

 

Channel partners rally behind Nutanix Web-scale converged infrastructure

“Really?!”

That was the one word email I received from Nutanix’s Sr. VP of Sales (and my boss), Sudheesh Nair, in response to the Q4 2013 Piper Jaffray Storage VAR Survey. The surveyed partners ranked Nutanix second to last in terms of sales performance relevant to plan.

Needless to say, I was frustrated. The channel perception of Nutanix was out of synch with Nutanix’s record-setting sales in 2013 as the fastest-growing infrastructure company of at least the past ten years.

But understanding and successfully positioning Nutanix has been a learning process for the channel. When Nutanix CEO, Dheeraj Pandey, first approached Lightspeed Venture Partners almost five years ago, he made it clear that his new company would disrupt the storage industry – including the venture capitalists’ existing investments. Unlike most entrants into the suddenly popular hyper-converged space, this revolutionary vision is integral to everything we do at Nutanix.

Partners can’t simply pitch a “faster, cheaper, better” storage array as they can with the other early stage companies in the survey. Partners need to be able to articulate and evangelize to their clients how Web-scale is a sea change that is fundamentally altering the infrastructure of the modern, virtualized datacenter.

The Difference a Year Makes

2014 continued the trajectory of rocketing sales and, gratifyingly, a much broader spectrum of channel partners caught the Web-scale fever as well. From small partners building their businesses around Nutanix to multi-billion dollar channel organizations moving Fortune 500 clients over to Web-scale, Nutanix is changing the channel landscape.

According to the latest Piper Jaffray report, channel partners now rank Nutanix sales performance in the #1 position – ahead of CommVault, Dell Storage, EMC, HP Storage, NetApp, Nimble, Pure Storage, Veeam and VMware.

Piper Jaffray

 

The Stern Agee Channel Survey similarly shows a huge improvement in channel recognition of Nutanix. Channel partners listed Nutanix as the second leading key company disrupting the established storage sector – right behind Pure Storage (but quickly catching up). Nutanix is ranked ahead of Nimble (and rapidly increasing the spread), and is ranked far ahead of Tintri, Violin Memory, Nimbus Data, Nexenta, Solidfire and everyone else.

sterne Agee

 

Looking Forward to 2015

It’s exciting to see Nutanix partners across the world enthusiastically embrace the Web-scale opportunity. They’re leveraging Nutanix to differentiate their companies, gain new customers, increase sales and shorten sales cycles.

I want to thank all of our partners for your continued faith and trust. The good news is that Nutanix is really just getting started. New capabilities such as one-click hypervisor upgrades, metro availability, connectivity to AWS and Microsoft Azure, among many others, mean extraordinary continued opportunity in the year ahead.

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